The Federal Government has issued new regulations to the National Broadcasting Commission (NBC), prohibiting exclusivity of sporting rights in Nigeria.
In a statement, Minister of Information and Culture, Lai Mohammed, said broadcasters and exclusive licensees are now mandated to share such rights with other broadcasters to boost reach and also maximise utilisation by all broadcasters of premium content.
The statement was issued by Segun Adeyemi, Special Assistant to the President (Media), Office of the Minister of Information and Culture, on Thursday.
The minister said the regulation also mandates broadcasters and exclusive licensees to share such rights upon the payment of commercially-viable fees.
Mohammed noted that the goal is to prevent the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets in Nigeria.
He said the measure was aimed at re-positioning the broadcast industry with a view to sanitizing the industry, creating jobs, promoting local content, boosting the advert industry and bringing the broadcast industry up to par with the best practices from around the world.
”This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and radio markets, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees,” he said.
Mohammed expressed confidence that the new regulation, which is due to come into effect this month, will re-energize the broadcast industry, deliver real value in the sector and grow the creative industry for the benefit of the practitioners.